4-p principles in marketing
The 4-P principles in marketing refer to product, price, place, and promotion. These principles are used to create a marketing mix that effectively reaches the target market and achieves the company's objectives. Product refers to the goods or services being offered, price is the amount charged for the product, place is the distribution channels used to reach customers, and promotion involves communicating the benefits of the product to the target market. These principles work together to create a comprehensive marketing strategy.
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