convergence of digital and traditional marketing
Convergence of digital and traditional marketing refers to the integration and harmonization of offline and online marketing strategies and channels to create a unified and comprehensive marketing approach that leverages both digital and traditional methods to maximize reach, engagement, and results.
Requires login.
Related Concepts (1)
Similar Concepts
- collaboration in the digital age
- communication in the digital age
- convergence of communication devices
- convergence of online and offline retail
- convergence of social media platforms
- digital advertising
- digital marketing
- digital marketing and cultural influence
- digital media and cultural globalization
- digital platforms and cross-cultural communication
- digital transformation
- media convergence
- online and digital services
- technological convergence
- technology innovation and digitalization