disruptive innovation
Disruptive innovation refers to the introduction of a new product, service, or technology that fundamentally alters an industry by creating a new market and displacing existing products or services. It often starts by addressing the needs of under-served customers or by targeting lower-end markets and gradually improves to challenge established players, leading to significant shifts in the overall industry landscape.
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Related Concepts (2)
Similar Concepts
- agile innovation
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