ethos, pathos, logos

Ethos refers to the ethical appeal or credibility of a speaker or writer. It focuses on establishing trust and reliability with the audience by demonstrating expertise, good character, and knowledge of the subject matter. Pathos is an emotional appeal that aims to persuade an audience by evoking emotions such as empathy, sympathy, or compassion. It taps into the feelings and experiences of individuals to create an emotional connection and elicit a desired response. Logos is a logical appeal that employs reasoning and logic to support an argument or persuade an audience. It relies on evidence, facts, and logical structures to present a clear and coherent argument that appeals to rationality and sound judgment.

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