opponent process theory
The opponent process theory is a psychological concept that explains how our perception of colors and emotional experiences are influenced by opposing pairs of colors and emotions. According to this theory, our visual system actively processes complementary pairs of colors (e.g., red-green, blue-yellow) to produce accurate color perception. Similarly, our emotional experiences are thought to be influenced by opposing pairs of emotions (e.g., pleasure-pain, excitement-relaxation), where one emotion is suppressed when the other is active.
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