print media and cultural hegemony

Print media and cultural hegemony are intertwined concepts that refer to the influence and control exerted by dominant groups through print media on shaping societal norms, values, and beliefs. Print media, including newspapers, magazines, and books, plays a crucial role in disseminating information and shaping public opinion. Cultural hegemony, on the other hand, refers to the dominance of a specific cultural group or ideology over others, often resulting in the normalization of certain beliefs and practices. In this context, print media can be used as a tool to perpetuate cultural hegemony by promoting the values and narratives of the ruling class, while marginalizing alternative perspectives.

Requires login.