representative heuristic
The representative heuristic is a mental shortcut that involves making judgments or decisions based on how closely an individual or situation matches a prototype or typical example.
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Related Concepts (1)
Similar Concepts
- anchoring-and-adjustment heuristic
- biased reasoning
- biased thinking
- cognitive biases and heuristics
- decision-making biases and heuristics in groups
- decision-making heuristics
- fuzzy reasoning
- heuristics
- heuristics in decision-making
- intuitive decision making
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