search engine optimization (seo)
Search Engine Optimization (SEO) refers to the practice of improving a website's visibility and rankings on search engine results pages through organic, non-paid methods. It involves optimizing various aspects of a website, such as its content, structure, and performance, to make it more appealing and relevant to search engines like Google. The ultimate goal of SEO is to drive organic traffic to a website, increase its visibility, and improve its chances of ranking higher in search engine results.
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