strategic marketing
Strategic marketing refers to the practice of consciously planning and implementing a set of activities to achieve long-term business goals in a highly competitive marketplace, involving thoughtful analysis, positioning, targeting, and consistent brand messaging for the purpose of gaining a competitive advantage.
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Similar Concepts
- marketing planning
- marketing strategies
- marketing strategy
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- strategic decision-making
- strategic execution
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- strategic financial planning
- strategic leadership
- strategic management
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- strategic planning
- strategic project management
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- strategic thinking