trust and reputation
Trust and reputation are two closely intertwined concepts that revolve around the perception and belief others have about an individual, organization, or entity. Trust refers to the reliance, confidence, and expectation that others have in the integrity, reliability, and credibility of a person or entity. Reputation, on the other hand, pertains to the overall evaluation, perception, and impression that others hold about the past behaviors, actions, and qualities of an individual or organization, which influences their level of trust.
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