viral advertising
Viral advertising refers to a marketing technique that relies on creating and distributing compelling content designed to be widely shared through online platforms, thus generating exponential exposure and reaching a large audience in a short amount of time.
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Related Concepts (1)
Similar Concepts
- advertising and marketing
- advertising campaign
- advertising campaigns
- advertising tactics
- digital advertising
- manipulative advertising
- online advertising
- radio advertising
- social media advertising
- television advertising
- viral content
- viral content and cultural dissemination
- viral marketing
- viral videos
- virality