availability heuristic
Availability heuristic refers to a mental shortcut people use to estimate the likelihood or probability of an event based on how easily they can recall or imagine similar instances or examples from memory.
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Related Concepts (6)
Similar Concepts
- accessibility
- adaptive optimization
- anchoring-and-adjustment heuristic
- availability bias
- decision-making efficiency
- decision-making heuristics
- heuristics
- heuristics in decision-making
- preference estimation
- representative heuristic
- resource allocation mechanisms
- resource availability
- resource optimization
- resource optimization techniques
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