candidate branding and image
Candidate branding and image refers to the deliberate efforts made by a political candidate to establish a distinct and favorable public perception of themselves through various means such as messaging, campaigns, and personal presentation. It involves shaping a unique identity and reputation that resonates with voters, effectively showcasing the candidate's qualities, values, and policies to win their support and differentiate themselves from competitors.
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Similar Concepts
- branding
- branding and advertising
- branding on social media
- campaigning
- campaigning strategies
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- political campaigning
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