employer branding
Employer branding refers to the process and strategy employed by organizations to establish and communicate a positive and appealing reputation as an employer. It involves creating and showcasing a distinct identity, culture, values, and benefits of working for a company to attract and retain talented individuals.
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Related Concepts (4)
Similar Concepts
- brand awareness
- brand development
- brand management
- brand positioning
- branding
- branding and advertising
- branding on social media
- business reputation
- candidate branding and image
- celebrity branding
- employee development
- employee engagement
- employer value proposition
- personal branding
- strategic marketing and branding