cross-selling and up-selling
Cross-selling refers to the practice of offering customers additional products or services that are related or complementary to their initial purchase. This aims to boost sales by suggesting relevant items that may enhance the customer's experience or fulfill their needs. Up-selling, on the other hand, involves encouraging customers to buy a higher-priced product or upgrade their existing purchase by showcasing premium or advanced options. The objective of up-selling is to increase the transaction value and maximize revenue by persuading customers to choose a more expensive offering.
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