customer acquisition and retention
Customer acquisition refers to the process of attracting new customers to a business or brand. It involves various strategies, such as marketing campaigns, sales efforts, and promotions, to bring in new customers and increase brand awareness. Customer retention, on the other hand, is focused on maintaining and building relationships with existing customers to encourage repeat purchases and loyalty. This involves providing excellent customer service, personalized experiences, and continuous support to ensure customers stay engaged and satisfied with the products or services offered.
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