innovation and creativity

Innovation refers to the process of introducing something new, original, or improved, often with the aim of solving problems, creating value, or meeting unmet needs. It involves the development and implementation of fresh ideas, methods, or products that bring about positive change. Creativity, on the other hand, involves the generation of unique and imaginative ideas, concepts, or solutions through original thinking and the ability to look at things from different perspectives. It involves the exploration of new possibilities and the expression of individuality in a way that adds value or brings forth novel outcomes.

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