market expansion
Market expansion refers to the strategic business efforts undertaken by a company to increase its customer base, enter new geographical regions, or introduce new products/services in order to generate additional revenue and enhance its market presence.
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Related Concepts (2)
Similar Concepts
- agricultural expansion
- alliances for expansion into new markets
- business development
- business growth
- colonial expansion
- economic advancement
- economic expansion
- expansion
- expansion and growth strategies
- expansion strategies
- global business expansion strategies
- international expansion
- new market penetration
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