opinion leaders and influencers
Opinion leaders and influencers refer to individuals or groups who possess significant expertise, knowledge, or social influence within a certain domain or among a particular audience. They have the ability to shape the opinions, attitudes, and behaviors of others through their credibility, reputation, and persuasive abilities. These individuals or groups may include public figures, industry experts, celebrities, social media personalities, or community leaders, and are often sought out for their perspectives and recommendations.
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