priming and consumer behavior

Priming refers to the subconscious influence of previously encountered stimuli on individuals' subsequent behaviors or decisions. When it comes to consumer behavior, priming can be understood as the activation of certain thoughts, feelings, or associations in consumers' minds through external cues, such as advertisements, product packaging, or even environmental factors. This activation then affects consumer's choices, attitudes, and purchasing decisions, often without their conscious awareness.

Explore

Requires login.