product differentiation
Product differentiation refers to the strategies and actions taken by a company to distinguish its products or services from competitors in the market, identifying unique features, attributes, or benefits that set them apart and make them more appealing to customers.
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Related Concepts (2)
Similar Concepts
- cellular differentiation
- customer segmentation
- genetic differentiation
- industrial product development
- product competitiveness
- product customization
- product departmentalization
- product development
- product divisions
- product improvement
- product innovation
- product optimization
- product performance
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