customer segmentation
Customer segmentation is the process of categorizing customers into distinct groups based on their similarities and characteristics, such as demographics, behaviors, and preferences.
Requires login.
Related Concepts (4)
Similar Concepts
- customer acquisition and retention
- customer behavior analysis
- customer departmentalization
- customer engagement
- customer focus
- customer relationship management
- customer relationship management (crm)
- customer retention
- customer-centric approach
- customer-centric divisions
- data analytics and targeting
- market segmentation
- supplier segmentation
- work segmentation
- workforce segmentation