public opinion research
Public opinion research refers to the systematic collection and analysis of data to understand the views, attitudes, beliefs, and perspectives of a specific population or society as a whole. It involves the use of different methods, such as surveys, polls, and interviews, to gather information and insights regarding people's opinions and preferences on various social, political, economic, or cultural issues.
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Related Concepts (2)
Similar Concepts
- opinion aggregation
- opinion gathering
- opinion polling
- popular opinion
- public opinion
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