strategic customer relationship management
Strategic customer relationship management is a business approach that involves managing and nurturing relationships with customers in a proactive and planned manner, with the ultimate objective of achieving long-term customer loyalty, satisfaction, and profitability for the company.
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Similar Concepts
- customer engagement
- customer relationship management
- customer relationship management (crm)
- relationship management
- stakeholder relationship management
- strategic interactions
- strategic knowledge management
- strategic management
- strategic marketing
- strategic partnerships
- strategic project management
- strategic risk management
- supplier relationship management
- supply chain management
- trust in customer relationships