customer relationship management (crm)
Customer relationship management (CRM) refers to the strategies, technologies, and practices used by organizations to effectively manage and nurture relationships with their customers, with the ultimate goal of enhancing customer satisfaction and driving business growth.
Requires login.
Related Concepts (2)
Similar Concepts
- customer acquisition and retention
- customer engagement
- customer engagement and empowerment
- customer relationship management
- customer retention
- customer segmentation
- customer service
- customer service automation
- customer-centric approach
- relationship management
- relationship-building
- stakeholder relationship management
- strategic customer relationship management
- supplier relationship management
- trust in customer relationships