customer relationship management
Customer relationship management (CRM) is a business strategy that involves managing interactions and maintaining positive relationships with customers, by leveraging technology and data to analyze customer interactions and enhance sales, marketing, and customer service efforts.
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Related Concepts (5)
Similar Concepts
- customer acquisition and retention
- customer engagement
- customer relationship management (crm)
- customer retention
- customer segmentation
- customer service
- customer service outsourcing
- customer service skills
- customer service training
- customer-centric approach
- relationship management
- stakeholder relationship management
- strategic customer relationship management
- supplier relationship management
- trust in customer relationships